Running an online business these days is not that difficult, but being profitable is a big challenge nowadays.
In order to be successful there are some common pitfalls that you must avoid. Although making mistakes is inevitable for business owners, the cost of some mistakes is extremely high. Some of the most common mistakes include:

• Lack of a clear business model:                    
  Many entrepreneurs start an online business without a clear understanding of how they will make money. Without a solid business model, it can be difficult to generate revenue and a profit accordingly.
• Lack of  coherent strategy:
  Lack of strategy can have a significant negative impact on digital businesses. A strategy is a plan of action designed to achieve a specific goal or set of goals. That’s why without strategy some businesses seem to have no clear directions. 
  When a business lacks a clear strategy, it can result in a number of problems, including:   
  1. Inability to achieve goals: Without a clear strategy, a business may struggle to achieve its goals. This can be particularly problematic for digital businesses, as the digital landscape is constantly evolving and businesses need to be agile in order to stay ahead of the competition. 2. Poor resource allocation: Without a clear strategy, a business may struggle to allocate its resources effectively. This can lead to wasted resources and missed opportunities. 
  3. Lack of focus: Without a clear strategy, a business may struggle to focus its efforts on the most important tasks and priorities. This can lead to a lack of progress and reduced efficiency.  
  4. Difficulty adapting to change: Without a clear strategy, a business may struggle to adapt to changes in the market or industry. This can make it difficult for the business to stay competitive and can lead to missed opportunities.
• No clear target group
  Addressing relevant audiences plays a crucial role to achieve your business goals. People who are wrongly in your audience list, are not willing to receive your marketing messages and only few of them may be interested in products and services you are offering. Reaching irrelevant audience groups only wastes your resources. 
• Using wrong digital marketing channels 
  Some businesses use certain digital marketing channels simply because they are trendy or because other businesses are using them, without considering whether their target audience is actually active on those channels. This can result in following problems: 
  • Wasting resources: if you're using the wrong marketing channels, you may be investing a lot time, money, and effort into strategies that aren't reaching your target audience. This can lead to a significant waste of resources, which can make it difficult to achieve your marketing goals and negatively impact your ROI. 
  • Limited reach: by focusing on the wrong marketing channels, you may be limiting your reach to a smaller audience than you could have otherwise. For example, if you're focusing on social media platforms that aren't popular among your target audience, you may be missing out on potential customers who could have been reached through other channels.